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Our Solutions  From impression to conversion

• Pre-Impression
• Pre-Click
• Pre-Conversion

• Think real time

  RTB, which stands for real-time bidding, is dynamic bidding at the impression level. Avazu DSP offers ad buyers the ability to individually and differentially value each ad impression from the platform of their choice (ad exchanges and supply-side platforms) in real time (within 100 ms). With over 4 billion real time biddable ad impressions daily, an advertiser can achieve massive scale using RTB.

  

• Think personalized

  Avazu DSP offers unique technologies for dynamic creative and landing page optimization, realizing an enormous campaign performance uplift in terms of CTR and CR. Creative personalization is one of those powerful features which increases creative relevancy (higher conversion rate) and decreases creative fatigue (higher click-through rate), while landing page personalization can decrease the bounce rate and increase incremental sales.

  

• Think data-driven

  Are you asking yourself what you should do with your data? We have the answer for you. Using audience segmentation and audience targeting technologies, we will not only retarget your existing user base, but furthermore we analyze your customer journey and conversion funnels to identify the most valuable piece of your existing user base (audience segmentation), and look for users from external sources (data market places) with similar user profiles to later target them (audience targeting) with extremely relevant call-to-action banners.

  

• Think predictive

  Are you fed up with non-responsive account managers, manual campaign settings and optimizations from traditional media agencies? If you come from SEM you should be used to managing your campaigns through bid management platforms or using automated rules on Adwords. Prediction engines are similar to those solutions, helping you to automatically optimize your display campaign towards to your targets (which can be CTR, CR, CPC, CPM or CPA).